Greek O, a Greek yogurt brand, underwent rebranding. The existing whimsical mood and hand-drawn cow character were reinterpreted to be more fashionable and modern, aiming to enhance the brand’s expandability and expertise. The pre-existing mint color was used, but the irregular cow pattern was reinterpreted into a regular pattern for packaging. As part of the renewal, the cow character was redesigned, and the color for each flavor varied on the packaging. However, the pattern’s dark gray was consistently used to stand out in the predominantly white yogurt market.