This project involved creating the Korean website for Lucy Pet, enhancing the existing branding from the U.S. headquarters. The design aimed to capture and reflect Lucy Pet’s playful and youthful vibe throughout the site. By incorporating various visual features, we ensured that users would have a positive and engaging experience on the Lucy Pet website. 2023
In rebranding TAIL VILLAGE, we established the framework of the brand based on a utopian story where dogs and cats would genuinely want to live. While this is a fictional world, it is imagined as a secluded island somewhere in England where dogs and cats live like humans, enjoying an elegant lifestyle. 2023
The Slimmers is a brand targeting modern consumers who, post-COVID-19, are shifting from a focus solely on visible weight loss to a broader, health-conscious lifestyle. The brand emphasizes a youthful and active image with trendy, sophisticated design, highlighting its core themes. Through a combination of typography and layout, it conveys a professional tone that instills consumer trust, while using a visual language that is both feminine and energetic. 2023
PAWPANG is a pet care brand dedicated to improving the lives of pets and their owners. It portrays sick pets as “immature children” and likens their adaptation to liners to “going to school,” shaping a unique brand identity. At PAWPANG School, these little ones embrace their individuality while caregivers experience the joy of nurturing them, much like preparing a child for school. 2023
Contents Preparing. 2021-2023
contents preparing. 2022-2023
Contents Preparing. 2022
Christmas special gift box visual identity. 2021
Natural Balance Korea has undergone a project for the website renewal. 2019
Contents Preparing. 2019
PETHROOM is founded from the combination of the words PET and BATHROOM and is a brand that proposes an enjoyable lifestyle for both people and pets. We have created a universe based on ‘humanization’ using characters that re-interprets the relationship between people and animals in order to create a sense of connection among pet owners who consider their pets as part of their family. 2018-2021
