THE ILLON operates primarily as a B2B aesthetic brand while also expanding into international markets and B2C channels. To enhance the brand’s visual consistency and elevate its business operations amidst this growth, a rebranding project was undertaken. SPICE PEANUT organized and refined the existing scattered visual elements of the brand.

AC DROP is a brand derived from an aesthetic skincare line, offering specialized care services for troubled skin as well as a range of basic skincare products. The brand concept originates from the idea of skin temperature. Additionally, the target audience was set as individuals in their 20s and 30s, regardless of gender. The visual aim was designed to be gender-neutral yet bold, adding a trendy touch.

Blishe Dawn is a young lifestyle cosmetic brand derived from the brand ‘Blishe’ launched by actress Jeon In-hwa.The brand identity incorporates the feeling of a still dawn and twinkling stars in product design and scents. 2023

HERART is a brand that helps slender, A-cup women find sexiness in their natural body line without feeling self-conscious or creating excessive volume. A rebranding was undertaken for the brand’s growth and next steps. 2023

Contents Preparing. 2022-2023

Contents Preparing. 2022

Naturemedy is a brand born out of the desire to protect children’s skin health through the healing effects of aromatherapy. rebranding was based on visualizing the fragrance fairy, a common element in Naturemedy’s identity, and developing visualizations for the derived kids’ line. 2021

Coming Soon. 2025

Coming Soon. 2025

Coming Soon. 2025

Coming Soon. 2025