PAWPANG is a pet care brand dedicated to improving the lives of pets and their owners. It portrays sick pets as “immature children” and likens their adaptation to liners to “going to school,” shaping a unique brand identity. At PAWPANG School, these little ones embrace their individuality while caregivers experience the joy of nurturing them, much like preparing a child for school. When pets wear PAWPANG products, they appear not as sick animals but as children ready for school. By focusing on protection and care rather than discomfort, PAWPANG creates a more positive experience. Representative characters, Buddy and Daisy, further reinforce this concept, strengthening the brand’s identity through a parent-child-inspired story. From purchase to experience, PAWPANG emphasizes care, aiming to reshape perceptions of pet diapers in a warmer, more positive way. This rebranding reflects PAWPANG’s commitment to fostering a nurturing pet care experience.