PAWPANG
PAWPANG is a pet care brand dedicated to improving the lives of pets and their owners. It portrays sick pets as “immature children” and likens their adaptation to liners to “going to school,” shaping a unique brand identity. At PAWPANG School, these little ones embrace their individuality while caregivers experience the joy of nurturing them, much like preparing a child for school. 2023
THE SLIMMERS
The Slimmers is a brand targeting modern consumers who, post-COVID-19, are shifting from a focus solely on visible weight loss to a broader, health-conscious lifestyle. The brand emphasizes a youthful and active image with trendy, sophisticated design, highlighting its core themes. Through a combination of typography and layout, it conveys a professional tone that instills consumer trust, while using a visual language that is both feminine and energetic. 2023
TAIL VILLAGE
In rebranding TAIL VILLAGE, we established the framework of the brand based on a utopian story where dogs and cats would genuinely want to live. While this is a fictional world, it is imagined as a secluded island somewhere in England where dogs and cats live like humans, enjoying an elegant lifestyle. 2023
PARAMEAT
“PARAMEAT” is a dry-aged meat brand that underwent a rebranding project, The main brand colors were derived from the distinctive gray and pink hues found in the black exterior and red interior of dry-aged meat, creating a unique brand image uncommon in the general meat and processed meat market High-visibility tone and consistent visual language were used to capture the attention of young consumers. 2023-2024
CARGO CONTAINER
CARGO CONTAINER is a camping brand for campers that are taking a step outside the busy, crowded city and starting their journey into the wild nature. We have come up with the brand name ‘Cargo Container’ meaning that we provide the essential necessities for those that want special camping experience as if we safely deliver something in a huge container box. 2021-2025
LUCY PET
This project involved creating the Korean website for Lucy Pet, enhancing the existing branding from the U.S. headquarters. The design aimed to capture and reflect Lucy Pet’s playful and youthful vibe throughout the site. By incorporating various visual features, we ensured that users would have a positive and engaging experience on the Lucy Pet website. 2023
VETOBE
VETOBE is a specialized veterinary pharmaceutical brand that provides therapeutic and preventive solutions for companion animals at over 5,000 veterinary pharmacies. Its vision is to deliver clear and accurate information about medications to pet owners. 2023
MEHL’S
We worked on the identity and product design for the Jeju anchovy brand launched by Kwang Ryeong Food.The brand motif was created based on the ripple of sea water and the characteristics of Jeju anchovies. 2023-2025
821 SOUND
821 Sound is home to some of the most talented and creative engineers in Korea, producing trendy and sophisticated music that perfectly suits today’s era. From recording to mixing and mastering, the studio handles every step of music production, regardless of genre. As part of a rebranding project in collaboration with SPICE PEANUT, we worked on visualizing auditory services related to sound. 2024
THE ILLON
THE ILLON operates primarily as a B2B aesthetic brand while also expanding into international markets and B2C channels. To enhance the brand’s visual consistency and elevate its business operations amidst this growth, a rebranding project was undertaken. SPICE PEANUT organized and refined the existing scattered visual elements of the brand. 2024
